Why Video Marketing is Vital in Building Your Brand Online

Keep Potential Customers Engaged with Your Brand through Video Marketing

Many Atlanta businesses choose video content to broadcast the most valuable and engaging information online. Videos are popular with internet users for the way they combine visuals and sound.

The importance of videos can be gauged from the fact that over 300 hours of video are uploaded to YouTube every 60 seconds. Over 100 million internet users watch an online video each day. It has been predicted that 70 percent of all global consumer internet traffic will comprise of video content by 2017.

Check out the infographic below for more statistics on why you should use video to build your brand.

Online users love video!

Today, online users no longer spend all their time reading text online – that would be so boring. They look out for something better – such as short and informative videos online. In fact, 60 percent of senior executives in corporate America would rather watch a video than read text, if both are available on the same page, according to Forbes Insight.

Are videos really that effective?

Yes, they are! Having videos on your website ensures that that the bounce rate is kept low and people don’t hit the back button immediately on entering your website. People who habitually watch videos stay on a website 2 minutes longer on average than those who don’t.

Videos are seen on mobile as well!

It’s not just desktop users who love watching videos on websites. In fact, much of the internet usage today happens on smartphones and it has been found that smartphone users love watching and sharing videos online. 40 percent of the traffic on video-sharing services such as YouTube comes from smartphones. 92 percent of those who watch videos on their smartphones share them with their friends and acquaintances online according to the Interactive Advertising Bureau.

Use Videos on your website for a much higher Conversion Rate!

Hosting videos on a website not only lowers the bounce rate, but also leads to a much higher conversion rate. Let’s look at the facts:

• 70 percent of marketers felt videos convert better than any other medium for marketing purposes
• 65 percent of executives visited a vendor’s site after watching a video
• 64 percent of consumers who watch a video may buy a product
• Having videos on a website leads to 20 percent increase in conversion rates
• 39 percent executives have called a vendor after having seen a video

Use video marketing in Atlanta to engage your customers more productively.

Get 50 Online Video Ideas for Small Businesses. Download Your Free Guide Instantly!

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Southeast Mortgage Reviews | Cal Haupt CEO

Reviewed: ★★★★★ Southeast Mortgage of Georgia is a top reviewed Mortgage Lender with Cal Haupt as CEO. This video shows some of the excellent reviews and testimonials that have been offered by their happy clients. (Real Reviews by Real Clients)

For more information visit them at: http://Southeastmortgage.com

Southeast Mortgage of Georgia, Inc.
3496 Club Drive, Lawrenceville, Georgia 30044
info@SoutheastMortgage.com
Ph: (770) 279-0222
Fax: (770) 279-9141
http://Southeastmortgage.com

Southeast Mortgage Testimonials | Cal Haupt CEO

Reviewed: ★★★★★ Southeast Mortgage of Georgia is a top reviewed Mortgage Lender. This video shows some of the excellent reviews and testimonials that have been offered by their happy clients. (Real Reviews by Real Clients)

Cal Haupt CEO: In a time when other independent mortgage companies were struggling, Southeast Mortgage continued to grow at the annual double-digit growth pace it established before the 2008 recession. Now, with ten offices throughout the state of Georgia – and more to come – Southeast Mortgage of Georgia is positioned to continue providing exceptional and unmatched client service in the mortgage industry.

For more information visit them at:

Southeast Mortgage of Georgia, Inc.
3496 Club Drive, Lawrenceville, Georgia 30044
info@SoutheastMortgage.com
Ph: (770) 279-0222
Fax: (770) 279-9141
http://Southeastmortgage.com

Dental Implants Buckhead Atlanta GA: Before and After

http://BuckheadDentist.org or call 404.477.3060

Dental Implants Buckhead – A missing tooth is still as significant a cosmetic and functional problem today as it was several decades ago. Fortunately, however, advances in dental technology have yielded numerous ways to resolve a missing tooth. One of the most effective ways to address missing teeth is through the use of dental implants.

As an experienced cosmetic dentist in Buckhead Atlanta, Dr. Jolanda Warren of Buckhead Esthetic Dentistry is well-versed in the process of dental implant dentistry. In fact, her work with dental implants in Buckhead and other cosmetic dentistry services has helped her become the “Top Cosmetic Dentist in Atlanta”, as voted by her peers.

Schedule a consultation with Dr. Warren today by calling 404-477-3060 to find out if dental implants are the right solution for you. Buckhead Esthetic Dentistry is located in Buckhead in Atlanta, GA. We are more than happy to serve patients from the surrounding areas, such as Brookhaven, Midtown, Dunwoody, and Sandy Springs.

Buckhead Esthetic Dentistry
3098 Piedmont Road, Suite 100
Atlanta, GA 30305
T: 404.477.3060
http://buckheaddentist.org
drwarren@buckheadestheticdentistry.com

https://www.youtube.com/user/LocalAtlantaBusiness

Why Social Media Engagement is Critical for SEO

Most people search the internet by using search engines such as Google, Yahoo, and Bing. All results on search engines are ranked based on how relevant the website, video, or image is considered by the search algorithms. Search Engine Optimization or SEO helps you make the most of these algorithms and ensures that your content always gets ranked highly.

There is a lot more to SEO than just stuffing your content with keywords. In fact, keyword stuffing or using too many instances of the keyword in your content, is punished by Google. How much you gain from your SEO depends on your social engagement strategy.

Visibility on Social Media matters to Search Engines

Let’s look at the facts: over 1.5 billion people use Facebook, 40 million or so use Vimeo, over 1 billion people watch YouTube videos, over 350 million are on Twitter – this clearly shows that Social Media is a thriving enterprise. The importance of Social Media has not gone unnoticed by search engines such as Google. Today, link building is no longer the only important ranking factor for Google – the strength of your presence on social media is equally important.

Search engines are very much interested in finding out how many people tweet, blog, or share info about your business. The more the merrier – that is why it is very important to ramp up your social media engagement significantly. It’s not enough to claim that you have the best online store in the world; your store should be talked about actively in social media as well.

Search Engines Hate Spam – Even in Social Media

If there is one thing search engines detest, it is spam. Search engines work hard to ensure that their users get information of the highest quality, without getting spammed.

So, when you have a social media account that only has links to more links and is nothing but click-bait – this is not taken well by search engines such as Google. What Google cares about is not just how visible you are on social media, but how authentic is your visibility.

So, it is very important to have organic social media content, and not to use your social media accounts to spam or just to have links back to your website. Your social media strategy should be to engage, and not to spam.

Social Media Users Trust Each Other, Not Marketers

The reason social media is so powerful is that it is much easier to trust a recommendation from a friend than from a marketer. Most people would buy a product or try a service if a friend on Facebook recommends it. That’s why it’s so much more effective to use social media to do the marketing for your business.

People who use social media exist in interconnected webs, online as well as in real life. When you penetrate a social media circle, you don’t just connect with a couple of people, but with a whole circle of family, friends, acquaintances, admirers, and fans. Using social media as a part of your marketing efforts will certainly increase the traffic to your website and also increase your position on search engine results pages significantly.

The Bottom Line

Social media is one of the easiest ways to get more traffic for your website. It is also the best crowdsourcing tool for SEO. Use social media effectively to grow your audience online. Your social media engagement strategies should be authentic and highly visible – this not only improves the trustworthiness of your business, but also ensures a much better brand recognition for it.

Are you using social media for SEO?  If so let us know how.

Want more Local Customers to Find You Online? Download Our Local SEO Checklist Instantly!

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Homewatch Caregivers: Great Service is the Foundation of What We Do

At Homewatch Caregivers, we hire our people with you in mind, to ensure you that the caregiver who visits your home is reliable, responsive, and trustworthy.

Give us a call at 770-416-0909 or visit our website https://homewatchcaregivers.com/metro-atlanta/north-atlanta

The Critical Role Video Plays In Your Marketing Campaigns

Tap into Video Marketing to Boost Your Conversion Rates, Increase Your Sales, and Grow Your Business

It is a fact that people today spend a lot of their time online watching videos. In fact, over 100 million internet users are in the habit of watching internet videos online, according to a report by comScore.

According to Forrester Research, just a minute of video is worth the same as 1.8 million words of written text – that’s how much more powerful a video is than text. Most people would rather watch a short but captivating 30-second video, then spend ten minutes reading text. That’s why a video is so powerful – it can get the message across in little time in the most effective way possible.

Are you using video marketing for your online campaigns yet?

As a business owner, you cannot afford to ignore video marketing in Atlanta any longer. Let’s just consider the number of people who visit video-sharing websites. YouTube is the world’s most important video-sharing site and gets over 1 billion regular users – there is no way you can afford to miss out on that. Other sites such as Vimeo and DailyMotion are also quite popular and command huge audience shares across the world.

There are several advantages to including video marketing in your online marketing campaigns. You will have your own unique brand presence online, which helps a lot with your ranking on search engines such as Google. As you know, Google owns YouTube, so the more active you are on YouTube, the higher your position could be in Google’s search results.  Videos that have a strong authority on YouTube always rank well on Google for the related keyword search.

Video also helps with your sales and conversion rates. 64 percent of consumers are likely to buy a product after seeing a video of it. Videos added to a website’s homepage do wonders for the conversion rate, boosting it by as much as 20 percent.

Video improves the brand association consumers have with a company’s products and services and increases their intent to purchase. Over 65 percent of business executives around the world visit a vendor’s site after having seen a video made by the vendor, and 39 percent call a vendor directly if they like a video made by them.

Video marketing is one of the most effective marketing tools for SMBs (or small to medium-sized businesses). It helps them boost their conversion rates and expand the business much faster. In a survey, 70 percent of marketers around the world felt that videos helped them convert prospects into leads much faster.

Your Competitors are already using Video Marketing. What about you?

Here’s a fact – 93 percent of online marketers use video for marketing, sales and communication on the internet. 76 percent of B2B (Business to Business) and 74 percent of B2C (Business to Customer) marketers use video marketing quite extensively. Videos are an integral part of their content and SEO marketing strategies.

You can afford to ignore the potential of video marketing at your own peril! Even if you decide to leave alone video marketing, your competitors won’t, and they will end up getting most of the leads and prospects, and hence sales and customers, while you’re left with precious little.

Be smart! Get a competitive advantage over your competitors rather than allow them to get an edge over you.  

Are you using Video in your online marketing campaigns? If so, let us know how in the comments below.

Want more Local Customers to Find You Online? Download Our Local SEO Checklist Instantly!

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Vickery Brookhaven Homes For Sale | It’s Your City. Live in It.

Vickery Brookhaven Homes For Sale http://vickerybrookhaven.com

The Vickery subdivision in Brookhaven offers a traditional location and modern conveniences. With customizable finishes, new home warranties and the latest in building technology, your dream home will offer lasting design in a historic community.

Vickery is an 8 lot subdivision nestled in the city of Brookhaven. Located on Chamblee Dunwoody Rd., it offers the best of quiet residential living, while still being close to the heart of everything Atlanta has to offer. With an opportunity to choose your lot and customize your finishes, you won’t want to miss out on this exciting new development.

Vickery Brookhaven Homes For Sale http://vickerybrookhaven.com

Shira B. Cohen
Realtor
Atlanta Fine Homes Sotheby’s International Realty
3290 Northside Pkwy, Ste. 200
Atlanta, Ga 30327
C: 678.523.0757

Jeff Brown
Southeast Mortgage
Senior Vice President
NMLS# 200292, GA MLO# 27766
Office: 770. 279. 0222 ext. 701
Mobile: 770. 480. 3546
Email: Jeff.Brown@SoutheastMortgage.us
Website: http://www.SoutheastMortgage.us

Vickery Brookhaven Homes For Sale http://vickerybrookhaven.com

The Importance of Videos in Effective Atlanta Social Media Marketing

If you are a business owner from Atlanta, GA who has discovered the potential of using the Internet to drive customers to your products or services, you likely know that search engine social media marketing is key. The current algorithms of search engines attract a large amount of attention to videos, so local webmasters and business owners may benefit from incorporating them into their marketing efforts.

The average search query on Google will prompt a results page that consists of 55% videos. Of these videos, 82% will come from YouTube. This should be a good reason for you to not only create videos, but to also use YouTube as your platform. When linked to your business website, a YouTube channel can serve as a means to continue your social media marketing campaign.
http://yeah-local.com/the-importance-of-videos-in-effective-atlanta-social-media-marketing/