Keyword Research: Why Many SEO Companies Screw it Up (and how to do it right)

Search engine optimization can be a complex process.

You're in a constant tug-of-war with an unknown algorithm (or a few of them) that is always changing. Up to 500-600 times per year, in fact.

But despite all of this change, there is one aspect that has remained true:

Keyword research is the basis of all SEO campaigns.

The keywords you target either set you up for success or doom you to failure.Click To Tweet

Unfortunately, most SEO companies don't do keyword research properly.

95% of the clients we work with have used an SEO company previously who were targeting the wrong keywords.

These clients are left with mediocre results and a sunk marketing cost.

Depending on the number of pages, we spend three to ten hours per client researching keywords.

This amount of emphasis is placed on the process because it's crucial to executing successful campaigns.

In this article, I'm going to shed light on why most SEO companies don't do keyword research correctly and break down a method to do profitable keyword research every time.

And yes, this goes further than a ten-minute Google Keyword Planner search https://s.w.org/images/core/emoji/2/72×72/1f642.png"; alt="